Lovely silky serum!
Store owner replied: Your skin looks glowing Basia! Thank you so much for your feedback.
Flourish Serum
The facial in a bottle
Smoother. Brighter. Hydrated. More even-looking skin, without the irritation of retinol.
- 94% improved skin texture
- Zero irritation in RetinART® clinical testing
- Use AM + PM
Best Day Serum Winner – 2026 Beauty Shortlist Awards
Try for £9. Love it? Go full size.
Your £9 becomes £9 credit towards your first 30ml Flourish.
Aqua, Squalane, Niacinamide, Cetearyl Alcohol, Cetearyl Glucoside, Centella Asiatica Extract, Chlorella Vulgaris Extract, Propanediol, Lecithin, Lactic Acid, Papain, Cetearyl Olivate, Sorbitan Olivate, Carica Papaya Seed Oil, Tetrahexyldecyl Ascorbate (Vitamin C), Pullulan, Rosa Canina Seed Oil, Lactobacillus Ferment, Sodium Hyaluronate, Sodium Levulinate, Sodium Anisate, Inulin, Fructose, Daucus Carota Sativa Root Extract, Simmondsia Chinensis Seed Oil, Tocopherol, Helianthus Annuus Seed Oil, Caprylyl Glycol, Alkanna Tinctoria Root Extract, Sodium Phytate.
Flourish Serum
Sale price£9.00
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Flourish Serum
Sale price£9.00
Clinically proven. Visibly different.
Results below are for trials with the key ingredient of Flourish, RetinART.
1
%
of users saw a visible improvement in skin texture (compared to 76% using retinol)
1
%
reported brighter, smoother skin
0
%
reported any cases of irritation or peeling
THE FACIAL IN A BOTTLE
Great skin shouldn't need a complicated routine.
Retinol. Vitamin C. Niacinamide. Probiotics. Hydration. Somewhere along the way, skincare became a bathroom shelf full of bottles.
We created Flourish to simplify it.
One intelligent daily serum combines RetinART®, 5% Niacinamide, Vitamin C, Lactobacillus Ferment and Olive Squalane to target texture, dullness, uneven tone, fine lines and hydration in one step.
Powerful enough to make a visible difference. Gentle enough to use every day.
One serum. Every benefit.
THE FACIAL IN A BOTTLE
Retinol, reinvented.
We love what retinol can do for skin, but not everyone loves the dryness, redness and irritation that can come with it. Flourish takes a different approach. At its heart is RetinART®, an innovative marine bio-retinoid designed to deliver powerful skin-renewing benefits without the harsh side effects traditionally associated with retinol.
Clinical testing of RetinART® showed a 94% improvement in skin texture, compared with 76% for retinol, with zero irritation reported. We’ve combined it with 5% Niacinamide, Vitamin C, Lactobacillus Ferment and Olive Squalane to create one intelligent daily serum that helps smooth, brighten, hydrate and support your skin, morning and night.
THE SERUM THAT DOES IT ALL
More incredible results.
"Since using the serum I have not only noticed my skin feeling and looking more hydrated, I have also seen the redness of my spots reduce drastically and the serum has kept my skin looking smooth and clear. This is definitely now a staple product in my skincare routine!"
AMY
THE SERUM THAT DOES IT ALL
The Powerhouse Ingredients in Flourish.
RetinART™ (2%) – A synergistic blend of botanicals derived from Mediterranean micro algae, delivering beyond retinol-level performance without irritation.
Niacinamide – Balances oil, minimises pores, reduces pigmentation, smooths texture, strengthens barrier, and evens tone.
Vitamin C (Tetrahexyldecyl Ascorbate) – Boosts brightness and shields against oxidative stress.
Lactobacillus Ferment – A probiotic that supports a resilient, healthy skin barrier, boosts hydration, calms irritation, balances microbiome, and strengthens skin’s natural defences.
Olive Squalane – Mimics your skin’s natural oils to hydrate, soothe and protect.
RetinART™ vs Retinol vs Bakuchiol
RetinART™
Retinol
Bakuchiol
Irritation risk
None
High
Low
Skin purging
None
Common
Rare
Safe for AM & PM use
Pregnancy-safe
Proven to boost collagen
Reduction in fine lines (8 weeks)
38%
33%
21%
Hydration benefit
Brightening effect
High
Mild
*Information and results supplied by Algaktiv®
THE SERUM THAT DOES IT ALL
How to use...
After cleansing and toning apply a few drops of Flourish serum onto your fingertips, gently massage in a circular motion on the face and décolletage.
The lightweight formula will sink into the skin, then follow with our Rejuvenate moisturiser for optimum hydration.
Flourish can be used in your morning and evening routine. Additionally you should apply an SPF in the morning to protect against sun exposure.
Flourish can be used AM & PM.
Need help with Flourish?
Frequently Asked Questions
Flourish is our multi-tasking daily serum designed to smooth, brighten and support healthier-looking skin. It combines RetinART®, a next-generation marine bio-retinoid, with 5% Niacinamide, Vitamin C, Lactobacillus Ferment and Olive Squalane — bringing multiple skincare benefits together in one simple step.
RetinART® offers retinol-like skin-renewing benefits without the irritation commonly associated with traditional retinol. Clinical testing of the ingredient showed a 94% improvement in skin texture, compared with 76% for retinol, while showing no irritation — making Flourish a gentler alternative for everyday use.
Flourish has been formulated as a gentle alternative to traditional retinol products and is suitable for sensitive skin. As everyone's skin is different, we always recommend patch testing before introducing any new product, particularly if your skin is very reactive.
Yes. Unlike many traditional retinol products, Flourish is designed to fit easily into your everyday routine and can be used morning and/or evening. Apply to clean skin before your moisturiser or face oil.
Flourish is a great all-rounder for skin that feels dull, uneven or in need of a little extra support. With consistent use, it can help improve the appearance of skin texture, brightness, uneven tone and fine lines, while helping skin feel smoother, hydrated and more resilient.
After cleansing and toning, apply Flourish to the face and neck and allow it to absorb before following with Rejuvenate Hyaluronic Moisturiser and, if you wish, your Floragy Face Oil. In the morning, finish with your usual SPF. Think of Flourish as the hardworking treatment step at the heart of your routine.
Customer Reviews
Overall rating: 4.9 / 5 from 39 reviews.
Love, love, love! Wonderful product. Wonderful company. I’ve been using flourish for about 6 months and I shall continue to use it every day. I’m so glad I found it! Clair M
Loved this serum, so velvety, amazing texture and it’s gentle on my sensitive skin and natural
This serum is heaven sent. I was used to using retinol to help me deal with fine lines and acne scars but noticed slight sensitivity after long term usage. This serum has given me brighter looking skin (no more dull skin) as well as over time fading my acne scars!
I used this for about 2 weeks as a trial, my skin had never been so glowing and healthy. I normally don't like fragrance but this was delightful. I have slightly sensitive skin so this was so gentle in comparison to other similar serums and ingredients on the market. Such a lovely bit of self-care, packaging feels luxurious and I am just obsessed with this brand!
I have been using Flourish serum for just over 3 weeks now; and I can really see a difference in my skin. It’s looks and feels much clearer and bright, my makeup sits nicely on top and generally looks fresh! I would highly recommend!!
this is absolutely amazing WHY.... the biggest test, i had a facial, my therapist, who has looked after my skin for a long time, actually commented on the fact that i do not have one dry patch, after the winter weather, her words, as well, your skin is in amazing condition. i am 79. i will take that.
Fast delivery and lovely serum! My face feels lovely after adding it to my daily skincare routine.
This product is amazing. My skin is noticeably more glowy and I'm using less foundation than previously. I was only using it twice a week but I've started using it every day and I'm looking forward to seeing the results!
A total game changer! I have slightly sensitive skin and have struggled to work retinol into my routine as a result but Flourish has proven to be extremely gentle by comparison. After just a few weeks friends said they noticed a glow, which was especially amazing given that it was a busy time of year, putting my skin under strain. Would wholeheartedly recommend, it's a new skincare essential for me.
I have been using Floragy products now for about 4 years and have not had a bad experience with any, up to now the oil has always been a firm favourite but the Flourish Serum has taken the top spot. This serum is pure magic. My makeup stays on for hours longer with this as a base. The consistency is beautiful, light and not greasy at all, it leaves your skin feeling radiant, nourished and as I said with a perfect base for makeup. As an oily skin sensitive skin person this has been so beneficial, the oil is controlled, my dry eczema spots are no longer and I’ve not reacted to it at all badly. To top it off the smell is delicious and with Floragy I know I get no nasties and get to buy from a brand I trust.
Well this is a special serum. Makes your skin so comfortable which inturn makes you glow.💜💜💜
I have used Floragy for a few years now and love Louisa's products, but the serum is on another level! I've been using it since it's launch and have just started my second bottle now and admit I don't normally take much notice of my skin's health, but it's impossible not to now. My skin is smooth, fresh, completely hydrated and at 51 I am struggling to notice the fine lines I would normally see. My concealer seems easier to put on now too. I don't usually leave reviews but it would be a real shame not to share how impressed I am. It's also the perfect texture, sinks in just the right amount and I haven't mixed and matched with my other serums at all as I just can't stop using this one. It's the best by far, thank you Louisa! Jules x
This really is a special product that packs quite the rejuvenating punch. I’ve been using it a month and my skin texture is vastly improved, it looks firmer and better hydrated. People have commented on how glowy and well I look. High five Floragy - you’ve created a winner. Shelly Vella, Buckinghamshire.
Absolutely love this serum, I have super sensitive skin and had no reaction whatsoever, it absorbs beautifully and I started to see a difference after just a few weeks...love it!
It is a very easy product to use, absorbs into my skin without being too heavy or sticky
This serum honestly surprised me. It sinks in fast, feels clean on the skin and after a few days I noticed my face looked fresher and more even. No heavy scent or greasiness, just a really solid serum that does what it says. I use it every morning with a toner and SPF.
A light, easily absorbed serum with a divine but delicate fragrance. My skin feels nourished with improved texture in just a matter of days.
A great serum with noticeable results. The product is light and absorbs really well. Almost straight away my skin looked more plump and the fine lines on my forehead were reduced. After 6 weeks, my skin looks more even and radiant - I'm wearing less make up as a result. I did have some minor skin purging for the first few weeks but this has settled down now. I use it daily with the Floragy cleansing oil and moisturiser - my sensitive, rosacea-prone, middle aged skin has never looked better!
After just a few days of using the Floragy Flourish Serum, my skin feels smoother and looks brighter. Formulated with RetinART, Vitamin C, Niacinamide, and a Probiotic, it delivers beautiful results without irritation. While retinol can sometimes cause sensitivity, this serum is gentle enough for daily AM and PM use, even on sensitive skin. As a skincare professional using Floragy Pro, I can confidently say this is my new go-to — and I’ll be recommending it to my clients
I've been counting down the days to the arrival of my Flourish Serum. I love the innovation behind this product, and addressing multi skin challenges with one single product is genius. As you mature, sometimes unwittingly, you seem to collect a product one each issue, and I don't think that's really good for your skin, the planet, or your purse! Flourish is light in texture, sinks in really quickly and only a tiny pump goes a long way. I feel my skin drinks it in really quickly, and already feels smoother. A wee unexpected stay in hospital has interrupted progress, but I'll be back home soon, back into my routine, and I'm looking forward to seeing the longer term benefits.
It really is a lovely rich serum, that made a difference to my skin, as with all Floragy skin care products, wouldn’t use anything else now.
Love the product and packaging and made in UK. Cant show any results yet tho sure skin is flourishing! Thanks and best wishes
Flourish is probably the best serum I have ever used… and I often switch trying new products trying to find “the one!” It absorbs beautifully, boosts my natural glow and has been completely irritation free. Finally I have found “the one” and will be adding it Christmas and Birthday lists for years to come.
I’ve been so impressed with this serum. It goes on really well and I’ve definitely noticed my skin as more glowing with more even skin tone. I’ve only been using it for a month, so I I’m looking forward to seeing the benefits on wrinkles! Would highly recommend this product and feels so great to be using something that is natural while also being effective.
I've been using this beautiful serum morning and night for a little over 3 weeks now and already noticing it's effects.. After just a week my skin was looking more glowy, and I've since noticed a reduction in my fine lines around my eyes and forehead, my skin feels super soft and starting to look plumper too. My make up sits beautifully over it, but to be honest I seem to be wearing less make up since using it, and I've even had the confidence to go make up free far more! So thank you Floragy, that's unheard of for me!. All this after just 3 weeks! I have a new favourite in my skincare routine and will happily continue use it, I'm excited to see further effects! Eek!! Flourish is an absolute winner for me! I feel like my skin thanks me after every application!
This really is an incredible little serum! For the first 3 or so weeks I used it morning and evening, now I use it in the evening. In a very short space of time my skin is brighter and little bumps and lumps I've had for years have disappeared. My redness seems reduced and skin tone more even. And very importantly for my sensitive and reactionary skin, I've had zero irritation, not even whilst using it twice daily! Another superb product from my favourite skincare brand, ever!! 💞💞
I have very sensitive skin and suffer with psoriasis and irritation on my face. I have used Floragy’s cleanser, moisturiser and calm oil for a few years and love what they do for my skin. Additionally, I’ve been using the new Flourish serum for a few weeks, and can honestly say it’s improved the texture of my skin so much. I’m delighted. My complexion is clearer, brighter and firmer and I know I can use this product without hesitation, even though my skin is reactive. Thank you, Floragy… for another stand out step in my routine. I wouldn’t be without it!
Beautiful serum much less liquid thanothers I've used and feels lovley when putting on skin Too early to see any visible signs of it's work yet but am sure my skin will Flourish±
I have always had a good skincare routine, and never really considered using a serum before. However, as my skin is maturing its needs are changing and the Floragy Flourish serum is now a firm part of that routine. Even after just a week my skin is noticeably brighter, feels plumper and more hydrated. Its silky smooth formula is easily absorbed leaving my skin feeling nourished and cared for. What a fabulous product!
I’ve been using the Floragy Flourish Serum, and I’m loving the results! My skin feels smoother, brighter, and more even. It’s perfect for giving my skin that healthy glow. Highly recommend for anyone looking to improve their skin texture and radiance!"
I am so impressed with this product! As someone who cannot use retinol I was intrigued to see how this serum worked with my skin, and I could not be happier. Within only two weeks my skin is noticeably smoother, I haven’t had half the hormonal acne I normally get around the time of my period, and my skin feels generally more hydrated. I am so glad I started using it and will be recommending to everyone!
The Flourish serum is the first Floragy product I've tried. It felt smooth and silky on application, a little goes a long way. The formulation and fragrance were light and my skin felt glowy, replenished and soft. What I really love about the brand is there's no mention of 'Anti Ageing' but instead healthy, rejuvenated, radiant skin, which is what I'm looking for in the brands I support, as a 52-year-old woman. I'm looking forward to trying out more products in the range and have just placed my next order.
Been using this on my skin for the past week and half now and I already see such a difference!!! It’s been the biggest blessing being bake to use this whilst having the most sensitive and eczema prone skin…. Been using along side my holy grail calm oil and it’s been insane!!!
My Skin is looking more radiant, hydrated, smoother and healthier. Floragy’s new Florish serum is THE one.
LOVE this new product. It sinks into your skin immediately leaving it looking smooth and glowy, such a lovely consistency and I can already see the difference it is making. My skin feels smoother and more even looking. Thrilled with this!! Love it.
Since using the serum I have not only noticed my skin feeling and looking more hydrated, I have also seen the redness of my spots reduce drastically and the serum has kept my skin looking smooth and clear. This is definitely now a staple product in my skincare routine!
Love this serum! I noticed a visible difference in my skins texture and appearance almost straight away. My fine lines have softened, my skin feels soft and hydrated with a visible glow. It’s lightweight and I also found it sat beautifully under make up. Definitely a new staple in my skincare routine!
The serum was easy to apply and it felt nice and smooth on my skin. I did not like the smell however. I have not noticed a change in my skin tone currently. I will keep applying and see if there are changes ongoing.
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Handmade in small batches in Kent
We're proud to hand produce all of our skincare products at our studio in Faversham, Kent, the Garden of England.
