I’ve always been drawn to natural skincare ingredients that actually do something beneficial for the skin, rather than just looking pretty in a jar. So when I see brands sprinkling pure gold flecks into their products and charging a small fortune for the privilege, I can’t help but roll my eyes a little.

Gold in skincare looks luxurious, I’ll give it that. But does it actually do anything for your skin? Spoiler alert: probably not.

The Shiny Claims

Brands that use gold in their formulations make some impressive promises:

• It has anti-inflammatory properties, reducing redness and calming irritation.
• It’s a powerful antioxidant, fighting free radicals and slowing signs of aging.
• It boosts absorption of other active ingredients.

Sounds amazing, right? If only the science backed it up.

The Not-So-Golden Truth

Dermatologists and skincare scientists have looked into this, and the findings are far less glamorous. A study published in the Journal of Cosmetic Dermatology suggests that gold nanoparticles might actually accelerate aging by disrupting skin cell function rather than preserving it.

Dr. Judith Hellman, a dermatologist, is even more direct: "At best, they do nothing, and at worst, they can give you irritation of the skin." And let’s not forget that a good number of people are actually allergic to gold, which can cause redness, itching, and rashes. Not exactly the glow-up we were promised.

Why Floragy Will Never Use Gold

At Floragy, we focus on ingredients that work, not just those that sound impressive in a marketing campaign. Every product we make is based on natural botanicals, rich in antioxidants, essential fatty acids, and vitamins that genuinely nourish the skin.

Skincare isn’t about gimmicks; it’s about giving your skin what it actually needs to be healthy. That’s why you’ll never find gold, diamonds, or crushed pearls in a Floragy bottle. Instead, we stick to time-tested, plant-based ingredients that deliver real results—without the hefty price tag of luxury nonsense.

So the next time you see a gold-infused face cream, ask yourself: is this really skincare, or is it just expensive glitter? My money’s on the latter.